The Overwhelming Risks Of Not Protecting Your Brand In 2021

Protecting Your Brand: Why You Can Not Afford Not to  The most harmful action you can take as a brand owner is NOT protecting your brand by inaction in not registering your trademark.  It costs you money, your reputation and brand loyalty.  The prevalence of fakes,...

The Ups And Downs Of Being Generic

Any business owner would be pleased to have its company become a household name or its brand used as a widely-known generic word.  The Zoom brand is experiencing this very “being generic” phenomenon right now.  With all of the current recognition, is there...

Assignor Estoppel And Patent Validity

The assignor estoppel doctrine is a doctrine of United States patent law barring a patent’s seller (the assignor) from attacking the patent’s validity in subsequent patent infringement litigation.  The doctrine of assignor estoppel is a core aspect of patent law.  It...