The WTR Brand Strategy Summit, held in New York on October 8-9, 2024, brought together senior brand leaders, legal professionals and policymakers to explore critical topics in brand protection and trademark enforcement. Stanley D. Ference, Founder of Ference &...
A 2021 study by Fakespot, a company specializing in detecting fraudulent reviews, found that about 30% of online reviews on major platforms like Amazon are fake or unreliable. Other studies suggest that up to 10-15% of reviews on Yelp and 4-6% on TripAdvisor may be...
Artificial intelligence continues to become more integrated into processes and systems of all kinds. The proliferation and refinement of artificial intelligence large language models and use thereof has allowed for additional uses of such models, including in the...
The Amazon Patent Evaluation Express (APEX) program is touted as a speedy, low-cost way to determine if products sold on Amazon.com infringe on any patents. It’s a major advantage for someone claiming that a product infringes on their patent because APEX can deal with...
Eye redness can usually be remedied easily with over the counter (OTC) eye drops, but there’s concerning news about copycat eye drops that could cause eye irritation, an infection or ultimately cost people their eyesight. The Food and Drug Administration (FDA) has...
There are many reasons to rebrand a company. Sometimes a rebrand is undertaken because the company has added – either through a merger or outright acquisition – additional products or services that aren’t reflected in the old brand. Other times, a company may go...