Services / Online Protection & Anti-Counterfeiting

Protect Your Brand. Eliminate Counterfeiters. Recover Lost Revenue.

Online counterfeiting is a global, multi-billion-dollar problem impacting brands of every size. From Amazon and eCommerce marketplaces to social media and paid advertising channels, counterfeiters are increasingly sophisticated, organized, and difficult to stop without the right legal strategy.

At Ference & Associates, we go beyond takedowns. We build and execute comprehensive online protection strategies designed to identify, control, and eliminate counterfeit activity at its source, while positioning your brand to recover damages and protect long-term value.

Why Online Counterfeiting Is a Growing Threat

Counterfeit activity impacts far more than just sales.

  • Lost Revenue: Counterfeit listings undercut pricing and divert legitimate sales
  • Brand Damage: Poor-quality fakes erode trust and customer loyalty
  • Consumer Risk: Unsafe or defective products can expose your brand to liability
  • Platform Complexity: Amazon, Alibaba, eBay, Shopify, and social platforms each require different enforcement strategies

We deliver a fully integrated online protection system that combines marketplace monitoring, control, and enforcement into one cohesive strategy.

Online IP Protection & Channel Control

We strengthen your brand’s legal position and reduce vulnerabilities that counterfeiters exploit.

  • Trademark, copyright, and utility patent strategy
  • Amazon Brand Registry and platform-based protections
  • Distribution and reseller control strategies
  • Product authentication and brand integrity frameworks

Anti-Counterfeiting Enforcement & Litigation

We take decisive legal action to remove counterfeiters and hold them accountable.

  • Platform takedowns and coordinated enforcement campaigns
  • Cease and desist actions
  • Federal litigation against counterfeit sellers
  • Injunctive relief and monetary recovery

Our Process

We simplify a complex problem into a clear, strategic path forward:

  1. Assess
    We evaluate your brand’s exposure, identify active counterfeit threats, and map the ecosystem.
  2. Protect
    We strengthen your IP position and implement channel control strategies to limit future risk.
  3. Enforce
    We execute targeted enforcement and litigation to remove counterfeiters and recover damages.

Proven Results

Our approach is built on results, not theory.

  • Secured $175+ million in online counterfeiting judgments and injunctive relief
  • Represented leading brands in high-impact enforcement actions
  • Successfully litigated against domestic and international counterfeit networks
  • Helped brands regain control of their online marketplaces and pricing

Services