The WTR Brand Strategy Summit, held in New York on October 8-9, 2024, brought together senior brand leaders, legal professionals and policymakers to explore critical topics in brand protection and trademark enforcement. Stanley D. Ference, Founder of Ference & Associates, was honored to be among this group of leaders in the field of intellectual property.
The event emphasized innovative strategies to combat the growing challenges of counterfeit products and intellectual property infringement, particularly in the digital realm. According to Stanley Ference, “This event reminded brand owners of the importance of protecting their intellectual property from counterfeiters.”
2024 WTR Brand Strategy Summit Key Takeaways
Key takeaways from the summit included discussions on mobilizing consumers to play a more active role in monitoring the anti-counterfeit market, leveraging new technologies to report unauthorized advertisements and fake profiles and drawing clear boundaries between fan engagement and infringement. A standout session focused on how to educate consumers and fans about the fine line between brand admiration and unauthorized exploitation.
Furthermore, participants emphasized the importance of preparing for changes in the digital landscape, particularly with the introduction of new domain spaces. Legal and brand protection experts underscored the need for forward-thinking approaches to adapt to these evolving challenges.
In summary, the summit highlighted the importance of collaboration between brands, legal professionals, and consumers to protect intellectual property in the digital age. The key message was clear: proactive and innovative strategies are essential to staying ahead in an increasingly complex and global marketplace.