WTR Brand Strategy Summit 2024

WTR Brand Strategy Summit 2024

The WTR Brand Strategy Summit, held in New York on October 8-9, 2024, brought together senior brand leaders, legal professionals and policymakers to explore critical topics in brand protection and trademark enforcement. Stanley D. Ference, Founder of Ference &...
FTC Final Rule Cracks Down on Fake Reviews and Testimonials

FTC Final Rule Cracks Down on Fake Reviews and Testimonials

A 2021 study by Fakespot, a company specializing in detecting fraudulent reviews, found that about 30% of online reviews on major platforms like Amazon are fake or unreliable. Other studies suggest that up to 10-15% of reviews on Yelp and 4-6% on TripAdvisor may be...
Artificial Intelligence in Patent Drafting

Artificial Intelligence in Patent Drafting

Artificial intelligence continues to become more integrated into processes and systems of all kinds. The proliferation and refinement of artificial intelligence large language models and use thereof has allowed for additional uses of such models, including in the...