News
FTC Final Rule Cracks Down on Fake Reviews and Testimonials
A 2021 study by Fakespot, a company specializing in detecting fraudulent reviews, found that about 30% of online reviews on major platforms like Amazon are fake or unreliable. Other studies suggest that up to 10-15% of reviews on Yelp and 4-6% on...
Artificial Intelligence in Patent Drafting
Artificial intelligence continues to become more integrated into processes and systems of all kinds. The proliferation and refinement of artificial intelligence large language models and use thereof has allowed for additional uses of such models, including...
Recent Federal Court Ruling Puts Amazon’s APEX Program in the Spotlight
The Amazon Patent Evaluation Express (APEX) program is touted as a speedy, low-cost way to determine if products sold on Amazon.com infringe on any patents. It’s a major advantage for someone claiming that a product infringes on their patent because APEX...
Copycat Eye Drops May Cost Less Money But Lead to More Problems
Eye redness can usually be remedied easily with over the counter (OTC) eye drops, but there’s concerning news about copycat eye drops that could cause eye irritation, an infection or ultimately cost people their eyesight. The Food and Drug Administration...
Facebook’s Change to Meta Provides Cautionary Tale for Companies Seeking to Rebrand
There are many reasons to rebrand a company. Sometimes a rebrand is undertaken because the company has added – either through a merger or outright acquisition – additional products or services that aren’t reflected in the old brand. Other times, a company...